David Carry is a multi-disciplinary designer and communication media consultant. His areas of expertise include strategy, creative direction, information architecture, and experience design, with a current focus on how these are applied within the context of architecture, museums and exhibitions; digital concepts in physical space.
Since graduating with Honours in both Design Communication and Time Based Media/Film & Video Production in 1993, David Carry has focused on the development and application of interactive technologies. During his fifteen year professional career he has been responsible in the formation and direction of two agencies operating from Soho in London’s West End, focusing on diverse and differing aspects of the interactive design, and digital media industries.
The Birth of New Media
David’s first commercial venture, ‘mu digital ltd’ (1994-1996) specialised in animation, film and video production. The ‘Mu-style’ was combination of advanced design and three-dimensional animation techniques combined with traditonal 8/16mm film and video. This period also saw David develop and produce some of the very first interactive CDROMs and websites for the music industry and commerce, including “Zion Train’s - Homegrown Fantasy” and “Kylie Minogue’s Virtual Pentouse”.
Growth of an Industry
Co-founder of ‘Channel A Ltd’ (1996-2001), conceived in response the growing interactive and online marketplace. Channel A was positioned specifically to explore and develop the strategic use of interactive technology for business and commerce. During its prolific six year life span as one of Soho’s leading interactive design and development houses, David’s position Creative Director and Information Architect, managing a hand-picked team of twenty designers and developers, saw him produce and direct hundreds of large scale design, interactive and online projects for prestigious international clients such Walt Disney, The BBC, Warner Bros, MGM, Sony Entertainment, Eidos Interactive, and Discovery Networks International.
During this time David helped develop numerous methodologies for interactive training & learning, e-commerce, online marketing, digital broadcasting and entertainment, setting many of the standards by which the these platforms are utilised today. His experience includes an in-depth understanding of the various complexities surrounding multi-lingual user interface, usability, digital standards, accessibility and complex information architecture.
Maturity
After the dot-com crash in 2001, and in response to a growing desire to expand his expertise into other fields, David spent two years developing his understanding of museum and exhibition design with various specialists in the field, culminating in his first independent museum commission in 2003 for the Bank of England Museum. Over a two year period he was responsible for a complete upgrade of the museum, exhibits and archive to make use of maturing interactive and digital communication technologies.
Re-Birth
On deciding his purpose lay in the development of concepts and ideas outside of and around the corporate arena, David launched his current venture ‘tSUBO’ (2004-present) with a broad vision - “to explore the way people interact with and perceive media . . .”, allowing himself to fully explore his passion as a multi-disciplinary designer.
Currently exploring digital concepts physical space, he is working on numerous architectural, exhibition and museum design projects in London, Israel and Europe, whilst continuing to develop the ‘artecoop‘ - an international platform for cooperation in the fields of cultural exchange, sustainable development and environmental protection.
David Carry is a diverse designer, with a diverse portfolio, and a deep understanding of the way people interact with and perceive media. Combined with considerable visual, technical, and production expertise, David offers a unique combination of competencies that can be effectively applied in response to a broad spectrum of conceptual and commercial requirements.
