"And to them will I give in my house and within my walls a memorial and a name (a 'yad vashem')... that shall not be cut off."
Isaiah, chapter 56, verse 5.

As the Jewish people's living memorial to the Holocaust, Yad Vashem safeguards the memory of the past and imparts its meaning for future generations.

• Client: Yad Vashem Holocaust Heros and Martyrs' Remembrance Authority
• Tasks: Communication Strategy, Visual Identity
• Agency: Tsubo
• Collaborators: Orit Hall(Cultural Consultant)
• Location: Jerusalem, Israel
• Year: 2008